Tikra legal texts

Tikra Terms of Service

Version 2026-10-02-pilot. Last updated 2 October 2026.

Earlier versions of this text carried a version name and a date later than the day we published them. Since 2 October 2026 both are the day of publication, and the page of each earlier version shows the day it was last updated.

1. About these Terms

1.1. These Terms of Service ("Terms") govern your use of Tikra (the "Service"). The Service is provided by MB Euruvizija, a small partnership (mažoji bendrija) registered in the Register of Legal Entities of the Republic of Lithuania, company code 307863521, registered office V. Nagevičiaus g. 3, LT-08237 Vilnius, Lithuania, e-mail support@tikratracking.com ("we", "us"). We are not registered for VAT.

1.2. The Service is for businesses only: online stores and the agencies that work for them. We do not offer it to consumers. By accepting these Terms you confirm that you act for the purposes of your trade, business, craft or profession, and not as a consumer (a natural person acting for purposes outside their trade, business, craft or profession, as defined in Article 6.228¹(2) of the Lithuanian Civil Code). When you sign up outside Shopify, you give us your business name and your company registration or VAT number. If you are not acting for a business, do not accept these Terms and do not use the Service.

1.3. You accept these Terms, and the DPA with them, by ticking the box that refers to both in the Dashboard, or by signing an order form that refers to them. The store owner or an admin of the store ticks the box. For a Shopify store, a staff account that can open the app in the Shopify admin may tick the box only if the store owner has authorised it; by ticking the box that user confirms the authorisation. Before you accept, you can read the Terms and the DPA at the links next to the box, and save or print them. We record which version of each you accepted, when, for which store and by which user (the Shopify staff account or the e-mail address of the login; for an order form, the name or e-mail address of the person who signed it and the order form's reference), without an IP address. Until the box is ticked, the Service does not store your orders or your customers' data. If you accept for a company or for a client's store, you confirm that you have the authority to do so. An acceptance applies to the installation in which it was given: after you uninstall the app, a new installation asks again. You and we agree that this record is the electronic signature of that user (Regulation (EU) No 910/2014, Article 3(10)) on the Terms and the DPA, and that the acceptance is an agreement in writing, including for the choice of court in section 21.2. We keep each accepted version unchanged, and you can open it at any time (section 20.3).

1.4. The Data Processing Agreement at https://tikratracking.com/legal/dpa ("DPA") is part of these Terms. Our Privacy Policy at https://tikratracking.com/legal/privacy explains how we handle data about you as a customer.

1.5. We prepared this version with AI tools and public legal sources. A lawyer has not reviewed it.

2. Definitions

3. The Service

3.1. The Service sends each online order of your store from our servers to the Platforms you connect, as a purchase event. It does not send your other paid orders: it keeps them with where they came from, and shows each of them as not sent and why. Before it sends an order it checks the consent choices your customer made. It monitors every delivery, re-sends orders that did not arrive, and shows you for each order what was sent to each Platform, when, and with what answer, or why it was not sent. The Service sends your order data only to the Platform accounts you own and connect, on your instruction.

3.2. For Shopify stores the Service works through our Shopify app. It receives your paid orders from Shopify, reads recent orders from Shopify every hour to catch any that did not arrive, and adds our web pixel to your storefront and checkout. The pixel collects the consent choices and advertising identifiers of each order, and the store events in section 3.8. For WooCommerce and custom stores it works through our plugin or an integration we agree with you.

3.3. The Platforms available on each plan are listed on the Pricing page. We may add Platforms. We may stop supporting a Platform if the Platform changes or ends its interface or its terms no longer allow the integration; we will tell you as early as we can, and at least 30 days before, unless the Platform gives us less notice.

3.4. When you connect a Platform whose own counts we can read (today Meta), the Service sends nothing to that Platform until its counts show that no other tool (such as a native Shopify sales channel) is already sending the same purchases. This avoids double counting. The Dashboard shows this state, what to change, and lets you start sending at once. When you connect another Platform (except Klaviyo, whose events we keep apart from its own integration), you confirm that the store's own tracking for it is off, and sending starts at once. The store's own channel for a Platform also sends that Platform page views, product views, add to cart and checkout events, and turning it off stops them too. As long as the Service does not send these events to that Platform (section 3.8), the Service starts sending only after you tick that you understand this, or, when our team goes live for you (section 3.6), after you have confirmed it to us in writing. Google Ads waits in the check until you connect your Google account and start it from the Dashboard. On the free diagnosis (section 5.2) every Platform you connect stays in this check; none of your orders is sent to it, and only checks with made-up data and no customer data reach it (section 5.2); once you have a plan, you start sending from the Dashboard and, except for Klaviyo, confirm then that the store's own tracking is off.

3.5. We may change the Service. If a change materially reduces a function you pay for, we tell you at least 30 days in advance and you may cancel before the change takes effect.

3.6. Setup by our team. You can order setup in an order form. In setup we connect your Platforms with you and check that each access key works; we find the store's own tracking that would count purchases twice and turn it off with you; and we check that the first orders reach each Platform before sending starts for real. Setup does not include your consent banner, Google Tag Manager, your advertising accounts or custom work (section 3.7). The one-time fee is the one in your order form. Setup is free under the offer in section 5.4 and for pilots. We use the access you give us for setup only for the setup you ordered.

3.7. Custom work, such as tracking of events that the Service does not send (section 3.8), is agreed separately in writing.

3.8. Store events. On Shopify stores our web pixel also collects these events on your storefront and checkout pages: page views, product views, add to cart, checkout started and payment information submitted ("store events"). It collects them only from customers who allow marketing and have not opted out of the sale or sharing of their data, and only while you have a plan; the one exception is the count of the free diagnosis in section 5.2 (event names and daily numbers only, from customers who allow analytics). Search terms are never collected. You choose in the Dashboard which store events each Platform gets; an event you turn off for every Platform is not collected, apart from the count of the free diagnosis in section 5.2. Today the Service counts store events for Meta only, per store and day. It sends store events to a Platform only after we have compared our counts with that Platform's own counts on the stores we test with, and then for every store at once. Until then no Platform gets them from us. On the date of this version the Service sends store events to no Platform; Meta is the first Platform we compare. Our help pages say which Platforms get them. Monthly limit: each store has a monthly limit of store events sent to Platforms. It is at least 5,000 store events for each order of your plan's order limit, or for each of your online orders that month when you have more, and never fewer than 5,000,000 a month. The month is the calendar month in UTC. An event sent to several Platforms, or to several accounts of one Platform, counts once; store events that are only counted and not sent do not count. We may set a higher limit for your store; a lower one needs a change of these Terms under section 20. When your store reaches its limit, the Service stops collecting and sending store events for the rest of that month, and starts again on the first day of the next month. Your orders are never affected: they are received, stored and sent as usual, and the guarantee in section 8 is unchanged. We tell you by e-mail to your store's alert contacts and in the Dashboard. If real visitors caused it, write to support@tikratracking.com and we raise the limit for your store. Reaching the limit is not a suspension under section 12. Store events are not part of the guarantee in section 8, and they do not count towards your plan's order limit. The DPA (Annex 1) lists the data they carry.

4. Your responsibilities

4.1. You give us correct information and keep a working contact e-mail address with us. We send notices to it. For Shopify stores we use the shop owner's e-mail address from Shopify until you give us another one by e-mail to support@tikratracking.com.

4.2. You keep your Platform accounts in good standing and the access keys you give us valid. You comply with each Platform's terms and policies, including its rules on customer data, consent and prohibited products.

4.3. You are responsible for the lawfulness of sending your customers' data to the Platforms you connect. In particular you publish a privacy notice and a cookie notice that cover the Service and the Platforms, and you collect consent where the law requires it, through Shopify's customer privacy settings or your consent tool. Section 7 and the DPA set out the details.

4.4. If you plan to change your checkout, theme scripts, consent tool or store platform in a way that could affect tracking, please tell us beforehand. If you do not, or if you remove or disable our app, plugin or pixel, the guarantee clock stops as set out in section 8.5.

4.5. You mark test orders as test orders (for example by using Shopify's test payment gateway). The Service never sends test orders to your live Platform accounts. On a Shopify development store, test orders go to Tikra's own test accounts if you connect one of them, so that sending can be shown, for example in Shopify's app review; they never count towards your plan, the guarantee or billing.

4.6. You are responsible for everyone you give access to your Dashboard, and for keeping your login details safe.

5. Plans, trial and fees

5.1. Plans, what each plan includes (Platforms and the number of online orders per month) and fees are shown on the Pricing page. The plan and fees shown when you subscribe apply until they change under section 5.10.

5.2. Free diagnosis. When you install the Service from the Shopify App Store you start on the free diagnosis, without a plan and without charge. The diagnosis shows what is wrong with your store's conversion tracking: your paid orders, how many of them came from ad clicks, how many the shopper's browser reported, and, for each Platform you connect whose counts we can read (today Meta), how many purchases that Platform counted. For each order paid while your store is on the free diagnosis, we store only what the diagnosis needs: its ID and number, the payment time, the amounts and currency, whether it is a test order, whether the buyer is in the EEA, the United Kingdom or Switzerland, and your customer's consent decision with the checkout reference that links it to the order. We delete these records 30 days after payment. We do not store your customers' identifiers (contact data, names, addresses, country, IP addresses or browser details), advertising or analytics identifiers, the products ordered, or copies of the order. The diagnosis may also count the add to cart, checkout started and payment information events of your store, from customers who allow analytics: only the names and daily numbers of these events, with no identifier, never sent anywhere. The diagnosis shows counts from these records and from your store platform; it is refreshed at least once a week. The Service sends none of your orders to your Platforms on the free diagnosis, not even to their test channels; only checks with made-up data reach them (the check when you save an access key, a test you send yourself, and the hourly check of each key), and for Meta we read its purchase counts; no order or customer data is sent. When a plan starts, the Service stores and sends the orders paid from then on (section 3); orders paid on the free diagnosis are not sent later. The service guarantee (section 8), overage (section 6) and incident handling do not apply. The diagnosis stays free for as long as the app is installed. We may change or end the free diagnosis with at least 30 days' notice by e-mail and in the Dashboard; this does not affect a paid plan. If your subscription ends, your store returns to the free diagnosis and every Platform goes back to the check in section 3.4; the records of the orders paid under your plan are kept as the DPA provides (Annex 1, section J: your customers' hashed identifiers are removed 90 days after payment, the order records without identifiers stay while the app is installed), and nothing is sent for them while your store is on the free diagnosis.

5.3. Free trial. For a Shopify store, your free trial of 14 days starts when you choose your first plan, not when you install. For a WooCommerce or custom store it starts when we set up your store. Each store can have one trial: a store that subscribes again does not get a new one. When you uninstall the app we delete your store's records at once (section 13.4), including the record of its trial, so a store that installs the app again starts as a new store. At the end of the trial your subscription continues on the plan you chose unless you cancel before the trial ends. If the trial ends and no subscription is running, the Service stops sending your orders to your Platforms. A Shopify store that started on the free diagnosis returns to it (section 5.2). Any other store's orders are still received and stored, and sending starts again when a plan runs.

5.4. The 12-hour offer. The first time you open a diagnosis that finds a problem, the Dashboard offers you, for 12 hours from that moment, free setup by our team (section 3.6) and 30 % off the plan fee of your first 3 monthly billing periods. The Dashboard shows the date and time the offer ends. The deadline is counted on our servers. It is the same for every user of the store, and it does not start again when you reload the page or sign in again. To use the offer, choose a plan in the Dashboard before the deadline; Shopify or Stripe then asks you to approve the subscription. The discount applies only to the monthly plan fee of your first 3 billing periods. It does not apply to overage or to yearly plans; a yearly plan gets the free setup only. The offer does not include custom work (section 3.7). We make the offer once per store (a store that installs the app again after uninstalling it starts as a new store, section 5.3). It cannot be exchanged for money. After the deadline the normal fees apply.

5.5. Billing through Shopify. If you install the Service from the Shopify App Store, Shopify charges our fees on your Shopify invoice. Shopify charges in euro when your Shopify bill is in euro, and in US dollars otherwise. Shopify's terms for app charges apply, including taxes Shopify adds. Refunds of Shopify-billed fees can be made only through Shopify.

5.6. Billing through Stripe. All other customers pay through Stripe by card or SEPA Direct Debit, unless an order form says otherwise (section 5.13). Our fees are shown without VAT. Stripe issues an electronic invoice for every payment. Because we are not registered for VAT, we charge no VAT. Section 5.9 applies to any tax.

5.7. Plans are billed monthly or yearly in advance. The yearly price is shown on the Pricing page.

5.8. Plan changes. You can change your plan in the Dashboard. The billing provider (Shopify or Stripe) applies the change and any proration according to its rules.

5.9. Fees do not include taxes. You pay all taxes that apply to your purchase of the Service, except taxes on our income.

5.10. Price changes. We tell you about a price change at least 30 days before it applies to you. It applies from your next billing period after that. If you do not accept it, you may cancel before it applies.

5.11. Late payment. If a payment fails, we tell you. Tracking continues for at least 14 days after the failed payment. After that we may suspend the Service until you pay. Overdue amounts billed through Stripe or on our invoice bear interest at the rate set by the Lithuanian Law on the Prevention of Late Payments under Commercial Contracts, and we may claim the fixed compensation of EUR 40 for recovery costs under Article 7 of that law.

5.12. Fees are not refundable, except as set out in sections 8.11, 13.2 and 13.3, or where the law requires a refund. Guarantee credits (section 8) are applied to your next invoices and are not paid out, except under sections 8.11, 13.2 and 13.3. Refunds of fees billed through Shopify are made through Shopify.

5.13. Plans by agreement. For a pilot or a contract we may set your plan by a separate written agreement instead of a subscription through Shopify or Stripe. The plan runs until the date in that agreement. We tell you in the Dashboard and by e-mail to your store's contact 7 days before it ends. When it ends and no other plan runs, the Service stops sending your orders to your Platforms. It still receives and stores them, and sending starts again when a plan runs. Orders held when the plan ended go out on their own if they are less than a day old when the plan runs again; older ones you can send again from the Dashboard within 7 days after payment, as far as each Platform still accepts them (section 8.6), or we send them at your request. Fees, overage (section 6) and the credit in section 8.7 are settled on our invoice under that agreement; a plan without a monthly fee is extended instead (section 8.7).

6. Order limits and overage

6.1. Each plan includes a number of online orders per calendar month, counted in UTC. The number is shown on the Pricing page.

6.2. Test orders do not count, and neither do paid orders that are not online orders. Orders paid during your free trial are never charged as overage. Store events (section 3.8) do not count.

6.3. We never stop or slow down tracking because you exceed your plan's order limit.

6.4. For each started block of online orders above your limit, we charge an overage fee. The block size and the fee are shown on the Pricing page. The Dashboard tells you when you reach 80 % of your limit, and again when you reach the limit.

6.5. Shopify billing: overage fees are charged as usage charges, up to the monthly usage cap you approve in Shopify when you subscribe. If your usage would go above the cap, we ask you to approve a higher cap or move to a larger plan. Shopify does not allow usage charges on yearly plans, so we charge no overage on a yearly plan billed through Shopify. If you exceed your limit on such a plan, we may ask you to move to a plan that covers your volume.

6.6. Stripe billing and plans by agreement: overage fees are added to your next invoice. On yearly plans they are invoiced monthly.

7.1. For your customers' personal data you are the controller and we are your processor. The DPA applies.

7.2. The Service applies the consent choices of your customers. You choose one of two consent modes in the Dashboard:

Customers whose order country is in the EEA, the United Kingdom or Switzerland are always handled under strict mode.

In both modes, the order of a customer who opted out of the sale or sharing of their data is not sent to advertising Platforms or Klaviyo. Google Analytics 4 is not affected by that opt-out: it still receives the order when analytics is allowed, with the advertising consent signals set to DENIED.

Store events (section 3.8) follow their own rule in both modes: they are collected only with marketing consent and without an opt-out of the sale or sharing of data, except the count of the free diagnosis in section 5.2 (event names and daily numbers only, with analytics consent).

7.3. You decide which consent mode is lawful for your markets. The Service does not give legal advice and does not check your legal assessment.

8. Service guarantee

8.1. What we promise. While your subscription is active, including during the free trial, at least 97 % of your eligible orders reach each connected Platform. We check this at least once a day. The Service currently checks every hour, each time over the previous 24 hours. The guarantee covers purchases only, not store events (section 3.8).

8.2. Eligible orders. An eligible order is an online order that the customer's consent allows us to send to that Platform under your consent mode. These orders are not eligible:

8.3. How we measure.

8.4. The 12-hour fix. If the rate for a Platform falls below 97 %, we have 12 hours to bring it back to at least 97 %. The 12 hours count from our detection. If the rate falls below 97 % again within 24 hours after an incident that closed within its 12 hours, the 12 hours go on from where they stopped.

8.5. When the clock stops. The 12 hours do not run while:

The Dashboard shows when the clock of an incident stands still, and why.

8.6. Missed orders. After the fix we re-send the orders that did not arrive, as far as each Platform accepts older events and as far as we still hold the data needed: Meta up to 7 days, Google Analytics 4 up to 7 days (an order older than 72 hours is dated 71 hours before it is sent, because Google Analytics 4 takes no older date), Google Ads up to 30 days, TikTok, Pinterest and Snapchat up to 7 days, Klaviyo up to 30 days. Orders older than these limits cannot be re-sent. The Dashboard shows them.

8.7. Your remedy. If we do not bring the rate back within the 12 hours, you get one month free. We credit one month of your plan fee (one twelfth of the yearly fee on yearly plans) against your next invoices: through Shopify as an app credit, through Stripe as a credit on your account, or, on a plan by agreement (section 5.13), on our next invoice under that agreement. A plan by agreement without a monthly fee (for example a free pilot) is extended by 30 days instead, and the Billing page shows the new end date. If the incident happens during your free trial, we extend the trial by 30 days instead.

8.8. Each incident concerns one Platform. You get at most one free month per calendar month (UTC), counted by the day the incident closed. When several Platforms are affected at the same time, or a second incident goes over its 12 hours in the same month, we fix it and re-send its orders in the same way, without a second free month.

8.9. We apply the credit without a claim from you, within 7 days after the incident is closed. The Dashboard shows it. An incident on a Platform you paused stays open while the Platform is paused, and its credit follows when it closes. If your store has no subscription yet when the incident closes (a trial without a subscription, section 5.3), we apply the credit when you subscribe, if you do so within 30 days after the incident closed: a subscription that starts during your trial gets the trial extension of section 8.7, a later one the free month. If you believe we missed a credit, tell us; we check it and answer within 7 days. This does not shorten any limitation period.

8.10. The guarantee applies only while your subscription is active, including the free trial, and no payment is overdue. The 12 hours do not run while your payment is overdue or no plan is running. Credits have no cash value, except under sections 8.11, 13.2 and 13.3, and otherwise end when these Terms end.

8.11. The credit in section 8.7 is a reduction of the price for the period in which the guarantee was not met. It is your sole remedy for a failure to meet the guarantee in this section 8, except where the failure was caused by our intent or gross negligence (section 17.3). It does not limit your rights for other breaches of these Terms or the DPA. If the guarantee fails for the same store in 3 calendar months in a row, you may also end your subscription at once by notice to us, and we refund the fees you prepaid for the period after the end date.

8.12. Support. Monitoring and automatic recovery run 24 hours a day. Write to support@tikratracking.com and our team contacts you by e-mail.

9. Platforms and other third parties

9.1. The Platforms are independent services under your contracts with them. We do not control them.

9.2. We are not responsible for what a Platform does with events, including how it matches, deduplicates, attributes, reports or rejects them, delays in its reporting, changes to its interfaces, or decisions it takes about your account, such as restrictions, suspensions or policy enforcement.

9.3. If a Platform changes its interface without enough notice, we adapt the Service as soon as we reasonably can. The guarantee clock stops while the Platform does not accept events (section 8.5).

10. Advertising results

10.1. The Service delivers purchase data and, where section 3.8 says so, store events. It does not promise any advertising result. We are not liable for your advertising spend, your return on advertising spend, campaign performance, bidding or optimisation decisions made by you or by a Platform, lost sales, or decisions you take based on Platform reports.

11. Acceptable use

You must not:

Subject only to the last point of this section and to section 15, nothing in these Terms stops you from using other tracking or analytics tools, building your own, or working with any customer, client, agency or employee you choose, during or after your subscription.

12. Suspension

12.1. We may suspend the Service, or part of it, for your store:

12.2. We tell you before we suspend, unless the risk or the law requires immediate action. We limit the suspension to what the reason requires and end it when the reason is gone.

13. Term, cancellation and deletion

13.1. These Terms apply from acceptance until you uninstall the app or close your account, or until they end under section 13.3.

13.2. You may cancel at any time. For a Shopify store, cancel on the Billing page of the Dashboard, or uninstall the app: Shopify then cancels the app's subscription and the Service stops at once. For other stores, cancel in the Stripe customer portal or by e-mail to support@tikratracking.com. A plan by agreement ends as its agreement says, or earlier by notice to us. What happens to your store's data then is set out in sections 13.4 and 13.5.

If you cancel on the Billing page, a monthly plan continues until the end of the billing period you have paid and then stops, and a yearly plan stops at once. If you cancel during the free trial, the Service stops at once and nothing is charged.

You may ask us to refund the days you have not used, for a monthly or a yearly plan: write to support@tikratracking.com and our team handles it. The refund is the fee you actually paid for the current billing period, in proportion to the whole days of that period left on the day your plan stopped. We deduct charges for online orders above your plan's limit in that period that were not yet billed (section 6). For a plan that is still running, end it first: for a Shopify store, uninstall the app; for other stores, ask us by e-mail to end it at once. If the result is zero or less, there is no refund. We refund each billing period once. Fees billed through Stripe are refunded to the payment method you paid with. For fees billed through Shopify, we start the refund through Shopify within 24 hours of your approval; Shopify limits refunds of large or older app charges, and such a refund may take longer. A plan by agreement is refunded as its agreement says. If you reinstall the app during a yearly period you have paid for and not had refunded, you are not charged again until that period ends. Nothing in this section limits your right to end the contract at any time.

13.3. We may end these Terms: (a) with at least 30 days' notice, if we stop offering the Service or your plan, if Shopify or a Platform ends or materially changes something the Service depends on, or for another important reason that we explain in the notice; or (b) at once, if you seriously breach these Terms and do not fix the breach within 14 days after our notice. If we end these Terms under point (a), or you cancel because of a change under section 3.3, 3.5, 5.10 or 20.1, we refund the fees you prepaid for the period after the end date and pay out your unused guarantee credits. For fees billed through Shopify, we make these payments as refunds through Shopify.

13.4. Shopify stores, when you uninstall the app: the Service stops at once, our access to your store ends, and we delete all records of your store at once: your customers' identifiers, pixel sessions, stored order copies, order and delivery records, counts of store events, customer data request exports, settings, contacts and logins, your Platform keys and your store's encryption key. If the deletion is interrupted, an hourly job finishes it. We keep only the audit log entries about your store (24 months) and the records of the privacy requests we handled for your store (type, dates and counts, no customer data), as evidence that we met our obligations (DPA section 12.2). Our record of the steps your store took in our service (Privacy Policy, section 5: under a code, no store name or domain) is turned into monthly totals without that code within 30 days. Copies in our encrypted backups (kept 20 days), in our restore journal (kept 28 days; it holds only the IDs, hashes and settings values needed to repeat, after a restore, the uninstalls, erasures and other changes made after the backup, DPA Annex 1, section J) and in our database provider's point-in-time history (30 days, which cannot be shortened) are gone within 30 days after the deletion (DPA section 12.5). If you install the app again before an interrupted deletion has finished, what has not been deleted yet stays with the new installation (the deletion removes your order and delivery records before your settings, contacts, logins and Platform keys), and the records of your earlier orders are deleted at the next hourly run unless you accept these Terms again before it. If you want an export of your delivery records, ask for it before you uninstall (section 13.6).

13.5. Other stores: we delete your store's data within 30 days after your subscription ends (DPA section 12.3). When we remove your store from the Service at your request, its records are deleted at once, as in section 13.4.

13.6. Export and switching. You may ask us at any time, by e-mail to support@tikratracking.com, for an export of your data so that you can move to another provider or to your own systems, or to erase it. We send you, free of charge and within 30 days, your settings, the list of your Platform connections (without secret keys), and your delivery records (order IDs, delivery status per Platform, times and Platform reference IDs), in JSON or CSV. Shopify stores: keep the app installed until you have the export, because uninstalling deletes your store's records (section 13.4).

13.7. Sections 8.11 (refund), 10, 13.2 (refunds of unused days) and 13.3 (refunds), 13.4 to 13.6, 14.3, 15, 17, 18 and 21 survive the end of these Terms.

14. Intellectual property

14.1. We own the Service and all rights in it. While these Terms apply, we give you a non-exclusive, non-transferable right to use the Service for your stores under these Terms.

14.2. You own your store data. You give us the right to process it only to provide the Service to you, under the DPA.

14.3. If you send us suggestions, we may use them without obligation to you.

14.4. We use technical data about how the Service runs, such as delivery rates, response times and error counts per Platform, to operate, secure, fix and maintain the Service we provide to you, for example to find a Platform change that affects every store. When we combine such data across stores, we use only totals from which no store, customer or person can be identified. We do not sell this data, we do not use it for competitive benchmarking, and we do not use your store data to train or improve AI models. We process your customers' personal data only on your instructions under the DPA.

15. Confidentiality

15.1. Each party keeps the other's non-public information confidential and uses it only for these Terms. This does not apply to information that is public without breach, was already known, is independently developed, or must be disclosed by law. Access keys and credentials you give us are confidential.

16. Warranties

16.1. We provide the Service with reasonable skill and care, in line with section 8.

16.2. Apart from section 8 and section 16.1, we make no other promise about the Service. In particular, we do not promise that it will be uninterrupted or free of errors, or that Platforms will accept or use every event. For a failure to meet the guarantee, your remedy is set out in section 8. For other defects in the Service, you may ask us to fix them within a reasonable time, and section 17 applies. This section does not limit our liability under section 17.3.

17. Limitation of liability

17.1. Our total liability arising out of or in connection with these Terms and the DPA, in any 12-month period, is limited to the greater of (a) the fees you paid or must pay for the Service in the 12 months before the event that gave rise to the liability, and (b) EUR 500. This limit applies also while you use the Service free of charge, including a free pilot. Guarantee credits under section 8 do not count towards this limit.

17.2. We are not liable for loss of profit, revenue, sales or business opportunity, advertising spend, or any indirect or consequential loss.

17.3. Nothing in these Terms excludes or limits liability for damage caused intentionally or by gross negligence, for injury to health or loss of life, or for non-pecuniary damage, or any other liability that cannot be excluded or limited under the law that applies (Lithuanian Civil Code, Article 6.252).

17.4. The limits in this section also apply to our subcontractors and staff.

18. Indemnity

18.1. You compensate us for losses, including reasonable legal costs, that we suffer from a claim by a third party or an authority, to the extent the claim arises because you breached section 4.3 or section 11, or because data we processed on your instructions was collected or sent without a legal basis that you were responsible for.

18.2. We tell you about such a claim without undue delay, let you take part in the defence, and do not settle it without your consent, which you do not withhold unreasonably.

18.3. We compensate you in the same way, to the extent a claim against you arises because we processed your customers' personal data in breach of the DPA or of your documented instructions. Section 17 applies to this section 18.3.

19. Shopify

19.1. For stores that use our Shopify app: (i) we are solely responsible for the app; (ii) Shopify is not liable for any fault in the app or any harm that may result from its installation or use; (iii) except where expressly stated by Shopify, Shopify cannot provide assistance with the installation or use of the app; and (iv) we are solely responsible for any liability which may arise from your access to or use of the app, including: (A) the development, use, marketing or distribution of or access to the app, including support of the app; or (B) our access, use, distribution or storage of Merchant Data. "Merchant Data" has the meaning given in Shopify's API License and Terms of Use. Shopify is not a party to these Terms.

19.2. Shopify has no obligations under these Terms, and nothing in them makes Shopify liable to you for the app. Our duties to you about Merchant Data, its use, sharing, security and deletion are at least as strict as those Shopify's API License and Terms of Use place on us. Where those terms require more of us than these Terms or the DPA, we follow those terms.

20. Changes to these Terms

20.1. We may change these Terms. We tell you about a change that is material for you at least 30 days before it applies, by e-mail and in the Dashboard. If you do not accept the change, you may cancel before it applies. If you keep using the Service after that date, the changed Terms apply to you. Changes to the DPA follow the DPA's own rules (DPA, "Changes") and apply only once you accept them.

20.2. We may make changes that are required by law or that do not harm you with shorter notice.

20.3. Each version of these Terms has a version name and a date at the top. Earlier published versions stay readable at https://tikratracking.com/legal/terms followed by a slash and the version name.

21. Governing law and disputes

21.1. These Terms and any dispute about them are governed by the law of the Republic of Lithuania. The UN Convention on Contracts for the International Sale of Goods does not apply.

21.2. The courts of the Republic of Lithuania have exclusive jurisdiction over any dispute arising out of or in connection with these Terms. The case is heard in Vilnius, by the Vilnius City District Court, or by the Vilnius Regional Court where the law requires it.

21.3. Before going to court, the parties try to settle the dispute by negotiation for 30 days after one party describes it in writing to the other.

22. General

22.1. Notices: we send notices to your Dashboard contact e-mail and show them in the Dashboard. You send notices to support@tikratracking.com.

22.2. We may subcontract parts of the Service. We remain responsible for our subcontractors. Sub-processors are governed by the DPA.

22.3. You may not transfer these Terms without our consent. We may transfer them to a successor of our business, with notice to you.

22.4. Neither party is liable for failure caused by events beyond its reasonable control, except for payment obligations. The guarantee rules in section 8 apply to Platform outages.

22.5. If a provision is invalid, the rest remains in force, and the parties replace it with a valid provision closest to its purpose.

22.6. These Terms, the DPA and any order form are the whole agreement about the Service. An order form prevails over these Terms where it says so expressly.

22.7. These Terms are written in English. A translation is for convenience only.

MB Euruvizija, company code 307863521, V. Nagevičiaus g. 3, LT-08237 Vilnius, Lithuania. support@tikratracking.com