BLOG
Tikra blog
25 October 2026
Meta Pixel vs Conversions API on Shopify: do you need both?
What the Meta Pixel sees in the shopper's browser, what the Conversions API sends from a server, why Meta asks for both on a Shopify store, and how to stop one order from counting twice.
25 October 2026
GA4 purchase revenue shows 0 on Shopify: why purchases arrive without revenue
GA4 counts your Shopify purchases but shows purchase revenue as 0 or (not set). The usual causes, from a missing value or currency to a value sent as text, refunds and report delays, and how to find the one in your store.
25 October 2026
The Meta Conversions API access token for a Shopify store: how to make it, where it goes, how to keep it safe
How to create a Conversions API access token in Meta Events Manager for your Shopify store, what the system user route changes, which access you need, where to paste the token and how to keep it private.
25 October 2026
The GA4 purchase key event on Shopify: how to mark it, import it into Google Ads, and why it does not match your orders
What changed when GA4 renamed conversions to key events, how to check that purchase is a key event for your Shopify store, how to import it into Google Ads, and why the count differs from your Shopify orders.
20 October 2026
Shopify custom pixel for purchase tracking: how to add one, test it and know its limits
How to send a purchase to Meta or GA4 from a Shopify custom pixel in Customer events, which consent settings it starts with, how to test it with the Shopify Pixel Helper, and what a browser pixel cannot catch.
20 October 2026
Meta Test Events for a Shopify store: how to test browser and server purchases
How to use Test events in Meta Events Manager on a Shopify store, why a server event shows there only with a test code, what a test purchase does to your real data, and how to read what arrives.
20 October 2026
GA4 Measurement Protocol on Shopify: sending purchases from a server, and what it cannot tell you
What the GA4 Measurement Protocol is, what a Shopify purchase needs to arrive and to be tied to the visit, how consent and the EU endpoint work, and why Google never tells you whether it recorded an event.
20 October 2026
The Meta event ID with a Shopify custom pixel: how to make browser and server purchases match
How to pass an eventID from a Shopify custom pixel so Meta can match it with the Conversions API copy of the same order, which value to use, how to check that both sides send the same string, and what to do about the Facebook & Instagram app.
19 October 2026
Meta Pixel purchase event not firing on Shopify, and "fbq is not defined"
How to test whether your Meta Pixel sends Purchase on a Shopify store, what the result tells you, and what the "fbq is not defined" error means for your tracking.
19 October 2026
GA4 duplicate purchases on Shopify: why one order counts twice
Why Google Analytics 4 records some Shopify orders twice, how GA4's transaction ID deduplication works and where it stops, and how to find the second sender in your store.
19 October 2026
Shopify Google Ads conversion tracking: the ways to set it up
The ways a Shopify store can send purchases to Google Ads, what each one sets up, how to avoid counting one sale twice, and how to check that your purchase conversion records.
19 October 2026
Meta event deduplication on Shopify: how event_id works and how to read the Event Deduplication tab
How Meta decides that a browser Purchase and a Conversions API Purchase are the same order, what the dedupe keys and the Event Deduplication tab show, and how to check a Shopify store's setup.
19 October 2026
GA4 purchase event not firing on Shopify: how to test it with one order
How to test whether the GA4 purchase event fires on a Shopify store, using Realtime, DebugView and Tag Assistant, what each result means, and the usual reasons the event never arrives.
19 October 2026
iOS purchases not attributed to your Facebook ads: where the link to the click breaks
Why purchases from iPhone shoppers reach Meta but are not credited to the ad that brought them, what App Tracking Transparency, Safari's cookie limits and Link Tracking Protection each change, and how to check your Shopify store.