What changed
The company name is not new. On 18 July 2025, Buxton announced its rebrand as Audiense, uniting Buxton, Elevar and the original Audiense under one brand. In July 2026, Audiense launched a new brand identity and website for its three companies, and that announcement says that Buxton, backed by PSG Equity, acquired Elevar in 2024 and Audiense in 2025, and that "Elevar will become an Audiense product name".
On 12 November 2026:
- getelevar.com redirects to Audiense's product page for Audiense Online.
- Audiense's menu lists the product as "Audiense Online (Elevar)", for online conversion tracking in e-commerce.
- The Shopify App Store listing is named "Elevar Conversion Tracking", with Elevar, LLC as the developer.
On 21 July 2026, Audiense announced that Elevar had earned Shopify Certified Technology Partner status.
What stays the same, according to Audiense's pages
- The Shopify app is still listed, with Elevar, LLC as its developer.
- The documentation is still at docs.getelevar.com.
- The product is still server-side tracking for Shopify with a long list of destinations. Audiense's product page lists 50+ destinations, including Meta and GA4.
- The certification announcement says the same infrastructure applies whether a store uses Elevar through Shopify or through the Elevar API.
Audiense's About page says: "All legacy Elevar features and tools are still available, now as part of Audiense Online." For questions about your own account, ask Audiense's support.
The plans, as listed on 13 November 2026
From Audiense's pricing page and the Shopify listing:
- Base: $0 a month, up to 100 orders a month, up to 2 destinations.
- Core: $225 a month, up to 2,000 orders a month, all destinations.
- Advanced: $650 a month, up to 10,000 orders a month.
- Premium: $1,250 a month, up to 30,000 orders a month.
- Elite: priced by order volume.
- Overage fees: a store that goes past its plan's orders pays per extra order: $0.75 on Base, $0.50 on Core, $0.15 on Advanced, $0.10 on Premium.
- Expert installation: an optional $1,000 one-off fee on the paid plans.
- Trial: 15 days on the paid plans, according to Audiense's pricing page and the Shopify listing.
Prices change; check Audiense's pricing page for your plan.
What to check in your store after any tracking vendor change
A new owner, a new name or a new plan does not have to change your tracking. Still, a quick check costs little:
- 1Billing. In your Shopify admin, open Settings > Billing and look at the app's charges. If your plan moved, Shopify asks you to approve the new charge. See Why your Shopify tracking app bill went up.
- 2The app's pixel. In Settings > Customer events, check that the app's pixel is still connected. See Shopify says your app pixel is disconnected.
- 3Purchases by source. In Meta Events Manager, open your dataset's Overview, click the Purchase row, then View Details, and read the Event breakdown with Data source picked. A Direct Conversions API line that stops on one day shows a sending problem. See Server-side tracking stopped and nobody noticed.
- 4A test order. Place one, and check in each platform's own event view that it got one purchase.
- 5Who to contact. If something broke, the app's developer is the place to start for the app itself. See Shopify tracking is broken: who to contact.
FAQ
Do I need to reinstall Elevar after the rebrand?
Audiense's pages we read do not say so, and the Shopify app is still listed under Elevar, LLC. Ask Audiense's support if you are unsure.
Is Elevar being shut down?
Audiense's About page says: "All legacy Elevar features and tools are still available, now as part of Audiense Online." The July 2026 announcement says Elevar becomes an Audiense product name.
Where is Elevar's help now?
The documentation is still at docs.getelevar.com.
If you are weighing your options
Tikra is another server-side tracking app for Shopify. If you are comparing, Elevar alternative for Shopify: what to check before you switch sets out both, with dated sources.