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Tikra vs the Facebook & Instagram app
Meta's own Shopify app is free and, at its higher data-sharing levels, sends purchases from a server too. Tikra adds a record of what Meta answered for each order, a written delivery guarantee for eligible orders (Terms section 8), and Google Analytics 4.
| Feature | Tikra | Facebook & Instagram app |
|---|---|---|
| Entry price | From $99 a month, 500 orders, Meta, GA4, Google Ads, TikTok, Pinterest, Snapchat, Klaviyo and ChatGPT Ads. | Free to install ("Additional charges may apply") |
| How it is set up | Install the app, connect your platforms. Setup by our team is included in every plan. | Install the app, choose a data-sharing level |
| Purchases sent from a server | at the Enhanced and Maximum data-sharing levels | |
| Platforms | Meta, Google Analytics 4, Google Ads, TikTok, Pinterest, Snapchat, Klaviyo and ChatGPT Ads | Meta (Facebook and Instagram) |
| Written delivery guarantee with a credit | eligible orders, Terms section 8 | not found |
| Record per order of what each platform answered | not found | |
| Consent from Shopify's Customer Privacy API | Strict, Standard or My store manages consent | Shopify app pixel: subject to the store's customer privacy settings, at the permission level Meta set |
✗ means not offered or not found on the provider's pages.
Where the Facebook & Instagram app is stronger
It is free to install and made by Meta, it syncs your catalog and runs your Facebook and Instagram shop, and its pixel collects browsing behavior in your store as well as purchases.
Where Tikra is stronger
A written delivery guarantee for eligible orders (Terms section 8), a record per order of what Meta answered, and Google Analytics 4 from the same setup.
Using both: if both send a purchase to Meta without a shared event ID, Meta may count it twice. In our own test on 19 October 2026, with the app at Maximum, Meta counted the order twice, once from the browser and once from a server, although Tikra's purchase carried the app's event ID. Shopify's help says Maximum adds the Conversions API. Our guide shows the ways to avoid it: Turn off the store's own tracking.
Sources
Sources checked 19 October 2026.
- help.shopify.com/en/manual/promoting-marketing/analyze-marketing/meta-data-sharing
- help.shopify.com/en/manual/promoting-marketing/pixels/app-pixels
- apps.shopify.com/facebook
Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. Shopify is a trademark of Shopify Inc. Tikra is not affiliated with either.
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