How Tikra counts the money on Home
Home shows up to three cards for 7 or 30 days. No card adds platforms up: an order counts once. A figure with ~ is an estimate; the rest is measured.
Protected by Tikra
Orders Tikra delivered when the browser pixel or platform failed.
Details
An order counts when the platform accepted it from Tikra and the shopper's browser held no cookie from that platform's pixel at checkout, or when the platform refused it first and Tikra's second send went through. A planned wait, such as Google's 6-hour rule, does not count. The comparison is with a browser pixel alone. It carries a ~ because it is an estimate, never above what Tikra sent. The small note is yesterday's figure. It shows once enough checkouts show the platform's pixel running.
The platform's own figures
- Meta ROAS, TikTok ROAS, Pinterest ROAS: the sales the platform attributes divided by your ad spend, as it reports them, by its own measurement. ~+X% with Tikra under Meta ROAS is an estimate of how much higher that return is than without the purchases only Tikra's server sent.
- Purchases with full match data (Meta): the share of purchases Meta accepted from Tikra with the details Meta matches a sale by.
- Purchases TikTok received: TikTok's own count of the purchases it received by server, shown when there is no TikTok ROAS.
Sales after an ad click
Paid orders a platform accepted from Tikra where the checkout carried that platform's ad click ID, each order once.
Details
Measured at checkout, not the platform's attribution, so the two can differ. Meta's click ID also comes with organic Facebook and Instagram links, so Meta's card says a Meta click.
Orders sent
The share of the paid online orders Tikra may send that at least one platform accepted, each order once; one platform: its own share.
Details
The note is their value. Orders with no consent from the buyer, orders your store's rules skip, orders paid before the platform was connected and, where a platform takes only orders with an ad click, orders with no click are left out; the i mark says how many had no consent when there are any. Test, cancelled, not online and free diagnosis orders are not counted. Orders on hold and orders not due yet (a planned wait, the first 15 minutes) are left out; the card says how many are on hold.
Google Analytics 4 and Klaviyo
- Sent to Google Analytics 4: the value of the paid online orders Tikra sent to Google Analytics 4.
- Checkouts sent to Klaviyo, where your store has it: the Checkout Started events Klaviyo accepted from Tikra.
How we count
From Tikra's record of what it sent and what each platform answered, or from the platform's report under its name. For Google Analytics 4 and Google Ads the figure is what Tikra sent.
Still stuck? Email support@tikratracking.com with your store address.