Connect Pinterest

Tikra sends each paid online order to Pinterest as a checkout event, through Pinterest's Conversions API. You can log in to Pinterest, or paste your ad account ID and a Conversions access token.

Log in to Pinterest

In Tikra, go to Platforms. On the Pinterest row, click Connect. The connect window opens from the right with two choices: Log in to Pinterest and Use a key instead.

Choose Log in to Pinterest. Pinterest opens in a new window.
Log in and approve the access. The card says "Pinterest opened in a new window. Approve the access there."
Back in Tikra, under Choose your ad account, pick the ad account your ads use and click Continue.

A connection made with the login waits in the check before sending: Pinterest gets nothing from Tikra until you click Go live (below). If you do not see Log in to Pinterest, your store connects with the 3 steps below.

Use a key instead

In the connect window, choose Use a key instead. Then:

Open Pinterest Ads Manager (the link in the window). Open the top left menu and copy your ad account ID.
Under Manage business > Conversions, click Set Up API and generate a token.
In Tikra, paste both into Ad account ID and Conversions access token and click Save and send test.

You need a Pinterest business account. Tikra checks the ad account ID and the token with Pinterest in its test mode before it saves anything; nothing is recorded in Pinterest.

Before Pinterest goes live

Tikra does not use Pinterest's own purchase count to decide when Pinterest goes live, so a Pinterest connection made with a key on a plan goes live when you save it.

Details

The window then asks you to confirm that the store's own Pinterest purchase tracking is off. Turn off the store's own Pinterest purchase tracking first, or Pinterest counts every purchase twice. How to turn it off, and what else stops with it: Turn off the store's own tracking.

A connection made with the login waits in the check before sending until you click Go live on the Pinterest row.

Details

On a plan it is ready at once: one click, with no box, under the line "This confirms your store's own purchase tracking for Pinterest is off." On the free diagnosis the card says Orders start with your 14-day free trial.

Then

To send a test: click Settings on the Pinterest row, then Send test. Pinterest checks the event in its test mode and never counts it as a real order.
After your next paid order, see Check that Tikra works.

Still stuck? Email support@tikratracking.com with your store address.