Connect Snapchat

Tikra sends each paid online order to Snapchat as a purchase, through Snapchat's Conversions API. You connect it with your pixel ID and a token.

Snapchat needs a payment method on your Snapchat business account before it accepts events. Add one in Snapchat Ads Manager first.

Connect with your pixel ID and a token

In Tikra, go to Platforms. On the Snapchat row, click Connect. Then:

Open Snapchat Events Manager (the link in the window). Open your pixel and copy its ID.
In Business Details, open Conversions API Tokens and create a token.
In Tikra, paste both into Pixel ID and Conversions API token and click Save and check.

Tikra checks the pixel ID and the token with Snapchat before it saves anything, without sending an event. When Snapchat does not accept them, check both fields and that your Snapchat business account has a payment method, then try again.

Before Snapchat goes live

Tikra cannot read Snapchat's own purchase count, so Snapchat goes live once you confirm that the store's own Snapchat purchase tracking is off.

Details

Turn off the store's own Snapchat purchase tracking first, or Snapchat counts every purchase twice. How to turn it off, and what else stops with it: Turn off the store's own tracking.

On a plan: the connection goes live when you save it, and the window asks for the tick before it saves.
On the free diagnosis: the connection waits in the check before sending and Snapchat gets nothing from Tikra. The card says Orders start with your 14-day free trial. Once your store has a plan, click Go live on the Snapchat row, and tick the box there.

Then

To send a test: click Settings on the Snapchat row, then Send test. Tikra checks the token with Snapchat; no event is sent and nothing is recorded.
After your next paid order, see Check that Tikra works.

Still stuck? Email support@tikratracking.com with your store address.