ProfitMetrics alternative for Shopify: what to check before you switch

Checked 2026-11-12, from profitmetrics.io, its knowledge base and its Shopify App Store listing on that date. Prices in US dollars.

What ProfitMetrics does, from its own pages

• Profit per order: after discount, shipping fee, payment fee, cost of goods, and packaging and handling.
• Google Ads: profit goes to separate conversion actions ("PM Gross Profit"), kept secondary while you compare for "14 days or more", then made primary, with the target ROAS changed to what the comparison reached.
• Meta: its standard setup "will automatically create 8 new custom events in Meta", four based on profit and four on revenue. Meta must approve each new event.
• Google Analytics 4: it sends profit data to GA4 as well.
• Missing costs: a product without a cost gets an estimated cost from the average margin you enter ("Fallback costs").
• Stores: Shopify, WooCommerce, Magento, Prestashop, Shopware, Lightspeed and others.

What ProfitMetrics costs on Shopify

Its pricing page shows no prices, only a calculator. The Shopify App Store listing, ProfitMetrics by Profitmetrics ApS, shows one plan:

• About $32 a month (the listing showed the price in another currency at the day's exchange rate).
• Plus $0.1417 an order for the first 5,000 orders a month, and $0.0185 an order above 5,000.
• Trial: 14 days.
• Billing: recurring and usage charges every 30 days, through Shopify.

Its pricing page lists done-for-you setup and a dedicated account manager as included in every account, and says you pay per website or domain. Its knowledge base asks you to set the app's spending limit in Shopify to at least $1,000. The listing showed 4.8 stars from 14 reviews.

Why some stores look for a ProfitMetrics alternative

The price grows with each order. At $0.1417 an order up to 5,000, a store at 3,000 orders a month pays about $457 a month.

Meta: 8 custom events on its pages. Meta's own route for profit, value optimization for profit, adds the profit to your existing Purchase event in net_revenue. ProfitMetrics' pages describe 8 custom events instead, and none of the pages we read mention net_revenue.

Consent when no banner is found. Its knowledge base says: "If you use Shopify, we use the consent status available within Shopify." It also says: "If no Consent Management Platform has been identified, we automatically assume consent has been given."

What to look for in a replacement

1. 1How profit reaches each platform. For Meta, net_revenue on the Purchase; for Google Ads, a separate conversion action you control.
2. 2Which costs count. Product cost only, or shipping, payment fees and packaging too, and what happens to a product without a cost.
3. 3Whether GA4 stays on revenue, or gets profit in a field of its own.
4. 4How the price is counted at your order volume, and what happens above the limit.
5. 5Consent: which mode applies when a buyer made no choice, or no banner is found.
6. 6A record per order of what was sent to each platform and what the platform answered.

Where Tikra fits

Tikra is a Shopify app that sends your store's paid online orders from Tikra's own servers to Meta, Google Analytics 4, Google Ads, TikTok, Pinterest, Snapchat, ChatGPT Ads and Klaviyo. On every plan, it can also send profit as value to Meta and Google Ads.

• Profit as value, off until you turn it on: Send profit as value in Order data on the Meta or Google Ads row. It is available once your store accepts the updated DPA. See Optimize Meta and Google Ads for profit, not revenue.
• Meta: the order's profit goes in net_revenue on the same Purchase, which keeps its value. A loss is sent as 0.
• Google Ads: Tikra makes a secondary conversion, Tikra purchase (profit), in your account and sends each order's profit to it. Your purchase conversion stays as it is until you choose to bid on profit.
• GA4 stays on revenue.
• Costs from Shopify: each product's Cost per item, and for products without one, the Margin % you enter.
• A written guarantee for eligible orders: at least 97 % reach each platform, fixed within 12 hours or a month's fee credited (Terms, section 8). Terms apply
• A record for each order: on the Orders page, what Tikra sent to each platform, when, and the platform's answer, or why it did not send it. See Reading an order's proof.
• Setup by our team, included in every plan, with no fee (Terms, section 3.6).
• Consent: you choose the consent mode: Strict, Standard or My store manages consent. In Strict mode an order goes to a platform only when the buyer accepted cookies for that purpose.
• Price by orders: from $99 a month with 500 orders included, then $0.06 an order; Core is $199 with 3,000 and Growth $399 with 10,000. Profit as value is part of every plan. The first 87 paying stores, besides the 13 places held for our pilots and testers, keep these prices for the lifetime of their subscription (Terms, section 5.10a). Installing starts a free diagnosis that sends nothing; the 14-day free trial starts when you choose your first plan, once per store.

Price at your volume, worked out

From each price list, monthly billing, in US dollars, the lowest plan for one store that sends profit:

ProfitMetrics costs less below about 473 orders a month; from about 473 orders, Tikra costs less. ProfitMetrics' price covers its dashboard, server-side tracking and setup; Tikra's covers sending your paid orders to eight platforms.

Where Tikra does not fit

• Product cost only. Tikra's profit is the price after discounts, without tax, minus the product cost. Shipping, payment fees, packaging and refunds are not part of it. ProfitMetrics counts shipping, payment fees and packaging.
• No profit in GA4. ProfitMetrics sends profit data to GA4; Tikra keeps GA4 on revenue.
• Meta and Google Ads only. Tikra sends profit to those two. ProfitMetrics also connects to Microsoft Ads (Bing), TikTok, Snapchat, Pinterest and others; its own pages note that some of these only import ad spend.
• Shopify only. Tikra for WooCommerce is not open for sign-up; ProfitMetrics lists many store platforms. Shopify's product costs are used for orders in your store's currency; for other currencies Tikra uses your Margin %, if you set one.
• When another pixel sends first. Where the Facebook & Instagram app's pixel, or another app's or a custom Meta pixel, sends the purchase to Meta first, the profit does not reach Meta, and Tikra's card says so.
• ProfitMetrics is stronger in places. A profit dashboard, profit after shipping and fees, profit in GA4, new and returning buyers as separate events, more ad channels and store platforms, a lower price below about 473 orders a month, and a dedicated account manager.

Moving purchases and profit without counting them twice

ProfitMetrics' Conversion Booster sends purchases to Google Ads from its server when the browser tag missed them, and its Google setup adds its own profit conversion actions. If ProfitMetrics and Tikra both send a purchase to the same platform, it can count twice. Before a platform goes live in Tikra, stop the purchases ProfitMetrics sends to it, and in Google Ads keep only one profit conversion action Primary.

For Meta, if your store has the Facebook & Instagram app, the last step is to switch its Share data off, and Tikra holds its Meta purchases until it can read that this is done. For Google Analytics 4, you confirm in the app that the store's own purchase tracking is off. See Turn off the store's own tracking.

Frequently asked questions

How much does ProfitMetrics cost on Shopify?

From its Shopify App Store listing on 2026-11-12: about $32 a month, plus $0.1417 an order for the first 5,000 orders a month and $0.0185 an order above that, with a 14-day trial. Its own pricing page shows a calculator, not prices.

Does Tikra send profit to Google Analytics 4?

No. GA4's purchase value and its ecommerce reports are revenue, so Tikra keeps GA4 on revenue.

Which plan has profit as value?

Every plan. It is off until you turn it on, and available once your store accepts the updated DPA.

Can I run ProfitMetrics and Tikra together?

Check that only one tool sends each purchase to each platform, so no purchase is counted twice. If both send profit to Google Ads, keep only one profit action Primary.

What if a product has no cost in Shopify?

Tikra uses the Margin % you enter for products without a cost. If a product has neither, that order is sent without a profit.

Check your own store first

Install Tikra and read the free diagnosis: your paid orders of the last 7 days, and how many Meta counted, where Tikra can read its count.

Try Tikra for 14 days

Check that your tracking works

ProfitMetrics is a trademark of its owner. Tikra is not affiliated with ProfitMetrics. Shopify is a trademark of Shopify Inc. Prices and features as shown on ProfitMetrics' pages on 2026-11-12; check their pages for current terms.

Sources, checked 2026-11-12

• ProfitMetrics on the Shopify App Store: Profitmetrics ApS, 4.8 from 14 reviews, about $32 a month plus $0.1417 an order for the first 5,000 orders and $0.0185 above, 14-day trial, billed every 30 days
• ProfitMetrics home page and pricing: profit per order after discount, shipping, payment fee, cost of goods and packaging; server-side tracking for Google Ads, GA4 and Meta; included in every account; pay per website or domain
• ProfitMetrics knowledge base: profit conversion actions in Google Ads, 8 custom events in Meta, fallback costs, the Shopify spending limit, consent
• Meta: value optimization for profit
• Tikra: Optimize Meta and Google Ads for profit, Order proof, Turn off the store's own tracking, Terms, sections 3.6, 5.10a and 8