Facebook Pixel Apps for Shopify Compared (2026)

Checked 12 November 2026. Prices are monthly billing in US dollars unless the vendor prices in euro. Prices taken from a Shopify listing that showed a local currency are converted at the rate the listing itself stated, so they carry a ~.

Pixel or Conversions API: what you are choosing

A Meta pixel runs in the shopper's browser. Shopify's help says that "a browser-based ad blocker can prevent the Meta pixel from sharing data". The Conversions API sends the purchase from a server, which, in Shopify's words, "can't be blocked by browser-based ad blockers". The Facebook & Instagram app uses the Conversions API on its Enhanced and Maximum levels, and the three pixel managers below name the Conversions API on their listings. The tracking apps send from a server in their own ways; server-side tracking apps compared covers how. The options differ in how many pixels you can add, what else they send, what they cost at your order count and who sets them up.

The table

How each price is built

• Facebook & Instagram app: free to install; the listing says ad spend is billed to your Facebook ad account.
• Parkour: the listing shows one plan, Free.
• Trackify: Free plan with 1 pixel (Facebook, TikTok or Snapchat), 1 Conversions API and up to 15 orders a month. GROWTH ~$19 a month plus a monthly usage charge "based on order volume: $0, $10, $30, or more", with 4 Conversions APIs and a 7-day trial.
• ZT: Free with 1 pixel, 1 Conversions API and 10 orders a month. Basic ~$13 with 5 pixels and 100 orders, Advanced ~$30 with unlimited pixels and 1,000 orders, Professional ~$70 with unlimited orders. 7-day trial.
• Aimerce: Essential, $299 with 1,000 orders included, then $0.10 an order (Shopify listing).
• Analyzify: Standard, $145 billed monthly, up to 5,000 orders.
• Elevar: Base is free for 100 orders, then $0.75 an order; Core is $225 for up to 2,000 orders, so Core is cheaper at 500.
• Littledata: Flex, $0.35 per Shopify order tracked, no minimum: ~$175 at 500 orders.
• Stape: priced by requests, not orders. Our assumption: ~500 requests per order, so ~250K requests at 500 orders, the Pro plan at $20. The Shopify app is free. Your tag work in server Google Tag Manager is extra.
• Tikra: Start, $99 with 500 orders, then $0.06 an order. Setup by our team is included in every plan. These are founder prices: the first 87 paying stores, besides the 13 places held for our pilots and testers, keep them while their subscription runs.
• TrackBee: priced by tracked revenue. Its Shopify listing shows Start at ~$79 a month with $25K tracked revenue, then $6 per $1K above it; its pricing page shows €79 with €25K, ex. VAT. We assume a ~$50 average order.
• wetracked.io: Starter, $49 up to 500 orders.

Who sets it up

• You, in minutes: the Facebook & Instagram app (you choose a data sharing level), Parkour (its listing says setup takes 2 minutes, no coding), Aimerce (its site says 15 minutes), Littledata (about 10 minutes, no GTM), TrackBee (its home page says one install, no code), wetracked.io (about 5 minutes, no coding).
• You, from the app: Trackify and ZT, which install from their Shopify listings; no setup time stated on the listing.
• You, with Tag Manager: Stape, which hosts a server GTM container whose tags you set up.
• The vendor's team: Analyzify (free with yearly plans, $295 one-time on monthly plans), Elevar (optional expert installation, paid), Tikra (setup by our team in every plan).

What to look at besides the price

More than one pixel. Pixel managers are built for stores with several pixels, for example one per market or per agency. ZT charges by the number of pixels and orders, Trackify by orders. If you run one pixel, this matters less.

One sender per platform. Meta merges a pixel event and a Conversions API event when both carry the same event name and event ID. Two apps that each send the purchase their own way can make Meta count it twice. See Meta counts purchases twice and duplicate purchases after switching tracking apps.

What you can check per order. When Meta's count looks off, you need to know what was sent. Tikra shows, for each paid order, what was sent to each platform, when, and the platform's answer, or why it was not sent, on the Orders page. Elevar documents a server events log with success and error details. For the other options here, a per-order record of Meta's answer was not found on the pages we read (for Parkour, Trackify and ZT, their Shopify listings).

A written guarantee. Tikra has a written guarantee for eligible orders: at least 97 % reach each platform, fixed within 12 hours or a month's fee credited (Terms, section 8). Terms apply. We did not find a written delivery guarantee with a credit on the other vendors' pages. Others offer something different: money-back offers from Aimerce, TrackBee and wetracked.io, a 2-year price warranty from Analyzify.

Best for

• Facebook & Instagram app: Meta-only stores that also want catalog sync and a shop on Facebook and Instagram, free to install.
• Parkour: stores that want a free Meta pixel manager with several pixels and a product feed.
• Trackify: stores with Facebook, TikTok and Snapchat pixels and low order counts, on a free plan or a low base price.
• ZT: stores that want many pixels with a fixed monthly price by order tier.
• Aimerce: brands that want Meta, Google and Klaviyo server-side in one app.
• Analyzify: stores that want a team to set up GA4, Google Ads and Meta for them.
• Elevar: stores that need many destinations, including e-mail and SMS tools.
• Littledata: stores that want to pay per order with no monthly minimum.
• Stape: teams that want their own server GTM container at a low price per request.
• Tikra: stores that want purchases on Meta and seven more platforms with setup included, a record per order of each platform's answer, and a written guarantee for eligible orders: at least 97 % reach each platform, fixed within 12 hours or a month's fee credited (Terms, section 8).
• TrackBee: stores that want 19 integrations on every plan and a 30-day trial.
• wetracked.io: stores that want a low order-priced entry plan and up to 3 stores.

Frequently asked questions

What is the best Facebook pixel app for Shopify?

It depends on what you need. Meta only, free: the Facebook & Instagram app. Several pixels on a small budget: a pixel manager such as Parkour, Trackify or ZT. Purchases on Meta and other platforms with server-side sending: one of the tracking apps. Meta and seven more platforms with setup included and a record per order: Tikra.

Do I still need the Facebook & Instagram app if I use another pixel app?

For your shop, catalog and ads, you may keep it. For purchases, keep one sender. If another app sends purchases to Meta, Tikra's help, for example, asks you to switch the Facebook & Instagram app's data sharing off first.

Is a free pixel app enough?

For a small store with one pixel, it can be. Check the order limit: the free plans of Trackify and ZT stop at 15 and 10 orders a month.

Do these apps work with Shopify's checkout?

The listings of Parkour, Trackify and ZT name Checkout under Works with. Test a purchase in Meta's Test events before you rely on any of them.

Can I run two of these at once?

Keep one sender for purchases per platform. Two senders without a shared event ID can make Meta count a purchase twice.

Check Tikra on your own orders

Install Tikra from the Shopify App Store

Check that your tracking works

Aimerce, Analyzify, Elevar, Audiense, Littledata, Parkour, Stape, TrackBee, Trackify, ZT and wetracked.io are trademarks of their owners; Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc.; Google Tag Manager is a trademark of Google LLC; Shopify is a trademark of Shopify Inc. Tikra is not affiliated with any of them. Prices and features as shown on the vendors' pages on 12 November 2026; check their pages for current terms.

Sources, checked 12 November 2026

• Shopify help: Meta data sharing levels (Standard = Meta pixel; Enhanced and Maximum use the Conversions API as well; "A browser-based ad blocker can prevent the Meta pixel from sharing data"; Conversions API data "can't be blocked by browser-based ad blockers")
• Facebook & Instagram app: Shopify listing (free to install; ad spend billed to your Facebook ad account)
• Parkour: Shopify listing (Free; CAPI; multi pixels; feed; setup takes 2 minutes)
• Trackify: Shopify listing (Free plan 1 pixel, 1 CAPI, 15 orders; GROWTH ฿638.25 plus usage; 4 CAPIs; Facebook, TikTok, Snapchat; 7-day trial)
• ZT: Shopify listing (Free 1 pixel, 10 orders; Basic ฿436.59, 5 pixels, 100 orders; Advanced ฿1,007.95, unlimited pixels, 1,000 orders; Professional ฿2,352.34; Facebook, TikTok, Snapchat; 7-day trial)
• Aimerce: Shopify listing (Meta Conversion API; Essential; orders included and extra price), pricing, home page ("Instant setup · 15 min")
• Analyzify: Shopify listing (Meta CAPI; GA4; Google Ads), pricing (Standard $145 monthly, Professional Implementation $295 one-time on monthly plans)
• Elevar: Shopify listing (Meta CAPI; Base 100 orders, $0.75 extra), pricing, server events log
• Littledata: Shopify listing (Flex $0.35 per Shopify order tracked), pricing, home page ("live in about 10 minutes, with no GTM and no code")
• Stape: Shopify listing (free), pricing (Pro $20 a month billed monthly, up to 500K requests)
• TrackBee: Shopify listing (Start ฿2,655.16 = ~$79 with $25K tracked revenue, $6 per $1K above; 30-day trial), pricing (€79 with €25K, ex. VAT; all 19 integrations on every plan), home page ("One install. No code, no developer."), Klaviyo offer (15 % more flow revenue within 3 months, or money back)
• wetracked.io: Shopify listing, pricing (Starter $49, up to 500 orders, up to 3 stores, 14-day trial, 60-day money back guarantee)
• Tikra: Plans and billing, Connect Meta, Order proof, Terms, section 8, Shopify listing
• Meta: deduplicate pixel and server events (event_id and event name must match)